Social Media and Digital Marketing Specialist

Remote

Part Time to Full Time

Mid Level

An Australia-based leader in premium sports court design and construction seeks a Social Media and Digital Marketing Specialist to elevate its digital presence through powerful engagement, growth-focused campaigns, and measurable results.

Work Hours: Part-time (20 hours/week with potential to grow into full-time); AU timezone
Work Set-Up: Remote (PH-based); Independent Contractor
Salary: $560-800/month (depending on experience)

Responsibilities:

Strategy & Planning

Develop a comprehensive social media strategy and monthly content calendar aimed at driving residential sales.
Track and report key performance metrics, including reach, engagement, leads, and conversions.
Identify opportunities to optimize content and advertising for better results.

Content Creation & Management

Produce engaging social media posts leveraging existing assets such as drone footage, project photos, and AI-generated visuals.
Schedule and publish content consistently across Facebook, Instagram, and LinkedIn.
Ensure visual and messaging consistency in line with the brand’s identity.

Ads & Campaign Management

Manage paid campaigns on Facebook, Instagram, and potentially LinkedIn.
Monitor ad performance, refine targeting, and adjust budgets to maximize ROI.

Lead Engagement

Respond to social media messages and comments to nurture potential leads.
Qualify warm leads and coordinate follow-up with the sales team.
Maintain professional and positive communication to strengthen the brand’s reputation.

Requirements:

Proven expertise in social media management/digital marketing, ideally within service-based or construction-related businesses.
Demonstrated success running Facebook and Instagram ad campaigns focused on lead generation.
Strong knowledge of content strategy, analytics, and performance tracking.
Excellent written and spoken English with a neutral accent, suitable for Australian client communication.
Proficient in tools such as Meta Business Suite, Canva, ChatGPT, and similar platforms.
Self-motivated and organized, with the ability to manage time, priorities, and multiple projects effectively.

Recruitment Process:

Initial Interview
Client Interview
Offer and Onboarding

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How many years of experience do you have managing social media and digital marketing?*

Which platform(s) have you managed ads on most extensively? (Check all that apply)* FacebookInstagramLinkedIn

Which tools or platforms are you proficient in? (Check all that apply)* Meta Business SuiteCanvaChatGPT or AI content toolsAnalytic platforms (e.g., Google Analytics, Meta Ads Manager)

Have you worked for for residential real estate or service-based businesses before?*

Do you have experience using social media platforms to generate qualified leads?*

Are you familiar with lead management tools such as Pipedrive, HubSpot, or Salesforce?*

Are you comfortable with the engagement terms: Part-time (potential to grow in full-time), Independent Contractor, Fully Remote) AU working hours?*

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Social Media and Digital Marketing Specialist

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