Growth Marketer (Tourism)

Remote

Part Time to Full Time

Mid Level

A Cape Town–based tourism company is looking for a Marketing Strategist to lead its marketing function end-to-end. In this role, you will design and execute strategies that strengthen our established brand, turn audience engagement into bookings, and tailor campaigns to seasonal demand. You will also guide and align the team on marketing initiatives, ensuring all efforts produce measurable, tangible results.

Part-time (20 hours/week)
Remote Job
Working Hours: South Africa
Monthly Salary: $400-800
Start Date: ASAP

What You'll Be Doing:
As a Growth Marketer, you’ll own the strategy and execution of marketing initiatives, driving consistent performance and growth across all platforms. You’ll turn insights into action, optimize campaigns, and take full responsibility for results.

Strategy & Ownership

Own and manage the full marketing function
Develop and execute a comprehensive marketing strategy aligned with business objectives and seasonal demand
Translate business goals into actionable campaigns, content plans, and measurable KPIs
Provide regular performance updates, insights, and strategic recommendations to the founder and team

Content & Social Media

Plan, create, and publish high-quality content across Instagram, TikTok, and other relevant platforms
Transform raw tour photos and videos into engaging, conversion-driven content
Grow existing social media accounts from established presence to category-leading brands
Maintain a consistent posting schedule and actively drive audience engagement

Growth & Performance

Drive measurable growth in followers, engagement, and inbound inquiries
Manage, test, and optimize paid advertising campaigns where applicable (Meta, TikTok)
Implement targeted strategies to increase bookings during low-season periods
Monitor performance metrics and continuously optimize based on data and insights

Community & Responsiveness

Ensure timely, professional responses to social media and digital inquiries
Develop templates and workflows to efficiently handle common booking-related questions
Collaborate on CRM or inbox management processes to prevent missed opportunities

What You'll Bring:

5–10+ years of marketing experience, preferably within tourism, travel, lifestyle, or experience-driven brands
Demonstrated success in scaling marketing channels beyond the early growth stage, not solely launching from zero
Strong strategic capability combined with a hands-on execution mindset
Ability to operate effectively as a standalone marketing lead, taking full ownership of outcomes
Solid understanding of seasonality and capacity-based business models
Confident, clear communicator capable of leading initiatives with minimal oversight
Data-informed, results-oriented, and proactive in identifying and driving opportunities

Recruitment Process:

Initial Interview (HR/Recruiter)
Client Interview

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How many years of professional marketing experience do you have?*

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Which platforms do you have hands-on experience managing?* InstagramTikTokMeta (Facebook/Instagram) AdsTikTok AdsCRM / Inbox Management Tools

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Please describe your experience owning marketing strategy and execution end-to-end. Include the types of businesses or industries you’ve worked in, the platforms and channels you’ve managed, examples of campaigns or initiatives you led, and measurable results achieved. Please also note your experience working independently or as the primary marketing lead.*

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Growth Marketer (Tourism)

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