Senior Performance Marketing Strategist

Remote

Part Time

Experienced

We’re helping a client find a Senior Performance Marketing Strategist to lead both the strategy and hands-on execution of paid media campaigns across several high-value accounts.

This is a senior individual contributor role, ideal for an experienced performance marketer who can confidently engage with senior marketing leaders, design high-impact strategies, and personally build, test, and optimise campaigns to drive measurable growth.

You’ll act as both strategist and operator — translating business goals into performance plans, executing campaigns directly, and continuously refining them using data.

Role Details

Commitment: Part-Time (approx. 10–15 hours/week; may fluctuate depending on workload/projects)
Location: Fully Remote
Working Hours: Primarily UK hours, with some early overlap with US time zones
Engagement: Independent Contractor
Start Date: ASAP
Monthly Rate: Open, depending on level of experience

What You’ll Do

Strategic Ownership

Develop and own sophisticated, multi-channel paid media strategies focused on improving lead quality and conversion performance
Design campaign frameworks aligned to audience segments (industry, seniority, funnel stage, product, etc.)
Identify, test, and scale new paid channels beyond Google Search and LinkedIn to diversify acquisition sources
Lead quarterly strategic planning sessions with clients to align marketing efforts with business goals
Design and refine attribution approaches suitable for long or complex sales cycles

Hands-On Campaign Execution (Core Focus)

Directly build, launch, and manage campaigns across platforms such as Google Ads, LinkedIn Ads, and other relevant channels
Perform day-to-day optimisation including bidding, targeting, audience segmentation, creative testing, and funnel adjustments
Set up conversion tracking, audience lists, and campaign structures to ensure accurate measurement
Continuously run experiments on creatives, messaging, landing pages, and audience strategies to improve performance
Proactively troubleshoot delivery issues, performance drops, and tracking inconsistencies

Client Strategy & Relationship Management

Serve as the primary strategic advisor to clients, providing clear insights and actionable recommendations
Lead regular strategy calls, presenting performance updates, learnings, and next-step plans
Build trusted relationships through proactive communication, expectation setting, and transparency
Ensure clients understand both strategic direction and operational execution

Performance Analysis & Reporting

Take accountability for improving lead quality, conversion rates, and ROI while maintaining or growing volume
Track and analyse metrics such as cost per qualified lead, pipeline contribution, conversion rate, and revenue impact
Produce monthly and quarterly reports with actionable insights (not just data summaries)
Use performance data to refine targeting, messaging, budget allocation, and channel mix

Collaboration & Continuous Improvement

Translate strategy into structured action plans with clear priorities and measurable outcomes
Collaborate with internal stakeholders (creative, content, leadership) to support campaign performance
Share insights, learnings, and best practices to strengthen overall marketing capability
Stay current on paid media trends, platform updates, and emerging growth opportunities

What We’re Looking For

Must-Haves

Senior-level experience managing paid media strategy and execution (at least 5 years)
Strong hands-on experience with platforms such as Google Ads and LinkedIn Ads
Proven ability to both design strategy and execute campaigns independently
Strong analytical mindset and ability to translate data into actionable decisions
Experience working directly with senior stakeholders or clients
Excellent English communication skills (written and spoken)
High ownership mindset and reliability in a remote environment

Nice-to-Haves

Experience in B2B or lead-generation focused environments
Familiarity with long or complex sales cycles and attribution challenges
Experience testing and scaling emerging acquisition channels
Background in agency or growth consultancy environments

Why This Role

Senior-level autonomy with real strategic influence
Direct exposure to high-value accounts and leadership teams
Opportunity to shape acquisition strategy, not just execute tasks
Flexible remote setup with part-time commitment and potential for growth

Recruitment Process

Initial Interview
Client Interview
Practical Test Assessment
Offer & Onboarding

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Where are you currently based (country)?*

Total years of hands-on Performance Marketing experience:*

In 2-3 sentences, please describe your experience relevant to this role, including the following information: countries and industries supported, key responsibilities/involvement, highlights/milestones.*

Are you comfortable owning both strategy and execution?*

Typical monthly ad spend you’ve managed per client:*

Key metrics you track (select all that apply):* CAC (Customer Acquisition Cost)CPL (Cost per Lead)ROI / ROASLTV (Lifetime Value)Attribution paths / MTA

Which of the following do you have a solid background in (select all that apply):* Google AdsMeta Ads (FB/IG)LinkedIn AdsOthers (Tiktok, X, etc.)

Have you built ROI dashboards or reporting frameworks for clients?*

Comfort with owning and evolving an entire performance marketing function*

Briefly describe one campaign where you significantly improved ROI or reduced CAC.*

Are you OK with the terms of engagement - independent contractor, fully remote, part time (10-15 hours/week, can fluctuate depending on projects), UK hours with US overlap?*

How much is your current rate (in USD/hour)?*

How much is your expected rate (in USD/hour)?*

Human Check*

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