• Part-time (20hours/week)
• Remote job
• Working Hours: IST 
• Monthly Salary: $540-640/month (depending on experience)
• Staring Date: ASAP

As our Social Media Manager, you will lead both the strategy and the day-to-day execution across Instagram, TikTok and Facebook. You’ll work closely with our on-site team, who capture photos and footage, and you’ll turn that raw content into cohesive storytelling that reflects the energy of the sanctuary.

• Develop a clear social media strategy aligned with Yellow Rock Sanctuary’s goals, values and audience.
• Build intentional monthly content calendars for Instagram, TikTok and Facebook.
• Plan campaigns and content themes that support brand awareness, community growth and booking conversions.
• Turn raw footage and photos from the on-site team into engaging short-form videos.
• Create and manage content for personal brand to amplify his teachings and guide new audiences toward Yellow Rock Sanctuary.
• Edit and publish short-form videos featuring Marcus (teachings, insights, reflections).
• Write calm, authentic and consistent copy that reflects the sanctuary’s tone.
• Ensure all content remains cohesive, aesthetically aligned and purpose-driven.
• Manage platform comments and messages, responding with clarity and warmth.
• Flag booking or operations inquiries to the appropriate team member.
• Engage with aligned communities, groups and potential partners to naturally expand visibility.
• Set up and manage basic paid campaigns on Meta and/or TikTok to support awareness and bookings.
• Explore opportunities for growth through thoughtful collaborations or partnerships.
• Provide regular updates on content performance and audience insights.

• A strong background in social media management and content creation , ideally with retreats, yoga centres, spiritual teachers or wellness brands 
• A proven ability to turn social platforms into meaningful pathways that drive bookings, sales or engaged leads.
• Hands-on experience running effective Meta ad campaigns and a good understanding of how to use them intentionally rather than aggressively.
• A deep familiarity with TikTok and Instagram, their rhythms, trends, tools and best practices, and the intuition to use them in a way that still feels grounded and authentic.
• Solid content editing skills (video + photo) using tools like CapCut, Adobe Suite, or similar, with an eye for calming, cohesive aesthetics.
• The ability to work independently, stay organised and manage your time with ease, while keeping communication clear and reliable.
• Excellent written and verbal English communication, with a natural feel for tone and emotional nuance.

• Initial Interview (HR/Recruiter)
• Client Interview