Digital Marketing Specialist

Remote

Part Time to Full Time

Mid Level

An Australian leader in automotive protection delivering premium Gtechniq paint, fabric, and leather coatings alongside 3M paint protection film and custom vehicle wraps is seeking a Digital Marketing Specialist ready to take the wheel and drive all digital marketing efforts from strategy to execution.

Work Hours: Part-time (15hours/week but can transition to more hours); AU timezone
Work Set-up: Fully-remote, PH-based candidates, Independent Contractor
Salary: $480-660/month (depending on experience)

Key Responsibilities:

1. Paid Advertising

Plan, manage, and optimise Google Ads and Meta Ads campaigns
Build strategic, local-service–focused ad funnels
Run continuous analysis, A/B testing, and performance refinement
Drive stronger lead volume while lowering CPL
Deliver clear, actionable reports that highlight results and next steps

2. Social Media Management

Develop and execute platform-specific strategies across Instagram, Facebook, TikTok, and LinkedIn
Build and maintain a consistent content calendar
Create eye-catching graphics, banners, and simple creative assets
Track performance, boost engagement, and expand overall reach
Strengthen brand visibility across all major channels

3. Email & Newsletter Marketing

Plan, build, and launch targeted email campaigns
Create clean, visually appealing newsletter designs
Segment audiences for relevant, high-impact messaging
Run re-engagement flows and promotional campaigns

4. Branding & Creative

Maintain consistent brand identity across all digital touchpoints
Produce simple design assets when needed
Lead creative direction and develop fresh content ideas

5. Reporting & Communication

Provide weekly progress updates via email
Deliver monthly, easy-to-understand reports
Offer clear insights, recommendations, and next actions

Key Requirements:

Senior-level digital marketer with 5+ years of experience (strongly preferred)
Strong performance marketing background, especially with Google Ads and Meta Ads
Experience in the automotive industry is highly preferred
Familiarity with local service businesses such as car tinting, detailing, automotive services, or trades
Good design ability, including basic banners, ad creatives, social graphics, and newsletters
Strong strategic thinking and the ability to plan and execute end-to-end marketing initiatives
Excellent English communication skills
Proactive, takes initiative, and does not require constant direction
Confident in presenting reports, insights, and clear recommendations
Independent and capable of managing the entire marketing function
Experience running local lead generation campaigns
Knowledge of CRM systems for email marketing
Strong copywriting skills for ads, emails, and promotional content

Recruitment Process:

Initial Interview
Client Interview
Offer and Onboarding

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How many years of Digital Marketing experience do you have?*

Have you worked with automotive industry clients (e.g., detailing, tinting, repair, or related services)?*

Which digital advertising platforms have you managed campaigns on? (Select all that apply)* Google AdsMeta Ads (Facebook, Instagram)LinkedIn AdsYoutube Ads

Rate your ability to create simple graphics, banners, social media creatives, or newsletters.*

What email marketing or CRM platforms have you used?*

What types of email campaigns have you built or managed? (Select all that apply)* NewslettersPromotional campaignsAutomated flows / drip campaignsRe-engagement campaigns

Have you managed lead generation campaigns for local service businesses (e.g., automotives, detailing, tinting, repair, or related services)*

Are you comfortable with the engagement terms: Part-time (potential to grow into more hours), Independent Contractor, Fully Remote) AU working hours?*

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