Bamboo Works

Senior Content and Brand Strategist

South Africa - Part Time to Full Time

A fast-growing, Switzerland-based fashion brand in the wetsuits and water sports space is seeking a Senior Brand and Content Strategist to lead the evolution of its content ecosystem and maximize performance across digital channels, including Instagram, TikTok, and LinkedIn.

Part-time: 16hours/week (can transition to more hours) 
Work Set-Up: Fully remote, Independent Contractor
Work Hours: CET 
Monthly Salary: $640-$960 (depending on experience)

What You'll Be Doing:
As a Senior Brand and Content Strategist, you will own the brand’s written voice and drive the strategic direction of content across all channels for a luxury active swimwear brand.
  • Own and develop all written content across channels, including email marketing and newsletters, social media captions (Instagram, TikTok, etc.), LinkedIn posts, and website copy
  • Define, refine, and maintain a consistent and distinctive brand voice across all touchpoints
  • Lead content direction and provide clear guidance to design and editing teams to ensure brand alignment
  • Translate brand positioning into compelling, high-converting messaging for a luxury and lifestyle audience
  • Optimize content for organic performance, focusing on SEO, engagement, and reach
  • Collaborate closely with the founder and marketing team on campaigns, launches, and key initiatives
  • Identify and execute opportunities for PR and media outreach to expand brand visibility
  • Continuously refine messaging based on audience insights, performance data, and brand evolution
  • Demonstrate a strong ability to translate complex or technical concepts into clear, engaging, and on-brand narratives
Who You Are:
  • 5–7+ years of experience in copywriting, content strategy, or brand marketing
  • Proven track record working with luxury, fashion, or lifestyle brands
  • Exceptional writing and editing skills, with a strong command of the English language
  • Ability to translate complex or technical product details (e.g., materials, performance features) into engaging, accessible, and on-brand messaging
  • Strong capability to craft elevated, high-end messaging aligned with luxury brand positioning
  • Solid understanding of content marketing, SEO, and organic growth strategies
  • Experience operating in a strategic capacity, beyond executional delivery
  • Self-directed and highly organized, with the ability to work independently in a remote environment
Nice to Have: 
  • Experience with luxury or lifestyle brands
  • Background in PR, media outreach, or brand partnerships
  • Personal interest in or connection to the ocean, water sports, or marine lifestyle
Recruitment Process:
  • Initial Interview
  • Test Assessment
  • Client Interview
  • Offer and Onboarding
 

Apply: Senior Content and Brand Strategist
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How many years of experience do you have in copywriting, content strategy, or brand marketing?*
Have you worked with luxury, fashion, or lifestyle brands before?*
Which channels have you developed content for and optimized for organic growth? (Select all that apply)*
Which types of content have you created professionally? (Select all that apply)*
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Please describe your experience leading content strategy for a luxury, fashion, or lifestyle brand, including how you have developed a consistent brand voice, guided creative teams, executed SEO and content marketing strategies for organic growth, translated complex product information into compelling messaging, and driven measurable engagement or conversions across channels such as social media, email, website, and PR.*
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