We are seeking a proactive and creative Social Media & Digital Marketing Coordinator to manage and grow three distinct social media brands:

1. Ceramic production for chefs
2. Ceramic classes & workshops
3. Chocolate business

The primary goal of this role is to:

• Drive engagement and brand visibility
• Fill workshops and classes consistently
• Strengthen online discoverability
• Support smooth booking coordination

This is a hands-on execution role requiring both creative and operational skills.

Key Responsibilities

1. Social Media Management (Primary Priority)

• Manage Instagram and Facebook accounts for all three brands
• Repurpose existing photo and video assets into engaging posts and reels
• Plan and schedule content calendars
• Write captions aligned with established brand tone
• Promote upcoming classes and workshops
• Execute paid promotions when required
• Experiment with RedNote (Xiaohongshu) for Chinese audience reach
• Monitor analytics and optimize performance
• Respond to comments and DMs in a timely and brand-aligned manner

Success metric:
Consistent engagement growth and fully booked classes.

2. SEO & Website Optimization (Secondary Priority)

• Improve on-page SEO for studio and chocolate websites
• Optimize product and class pages for search discoverability
• Conduct basic keyword research
• Improve meta descriptions, titles, and blog structure
• Support content updates that improve Google ranking

Success metric:
Improved organic traffic and class discovery via search.

3. Workshop & Booking Coordination (Support Function)

• Manage class registrations and inquiries
• Coordinate participant communication
• Ensure classes are filled efficiently
• Reschedule participants when classes don’t meet minimum numbers
• Maintain booking organization and tracking
• Support customer communication and experience

Success metric:
High workshop occupancy and smooth customer journey.

Required Skills & Experience

• Proven experience managing Instagram & Facebook business accounts
• Strong understanding of content planning and engagement strategy
• Ability to work with Canva and basic design tools
• Experience running paid social media promotions
• Basic to intermediate SEO knowledge
• Ability to work independently (Ryan is barely reachable and always traveling)
• Strong written communication skills
• Excellent organization and administrative skills
• Ability to manage multiple brands simultaneously
• Analytical mindset with ability to track and interpret performance data
• Artsy background

Nice to Have

• Experience in lifestyle, design, hospitality, or creative brands
• Familiarity with RedNote / Chinese social platforms
• Experience with booking systems or event coordination
• Photography/video editing skills

Ideal Candidate Profile

• Detail-oriented and highly organized
• Creative but commercially aware
• Comfortable working independently
• Understands how social media converts to revenue
• Strong sense of aesthetics
• Reliable and proactive

What Success Looks Like After 6 Months

• Clear content calendar for all three brands
• Improved engagement rates
• Workshops consistently reaching capacity
• Organic traffic increasing
• Smooth, structured booking process